Furniture enterprise change the total generation model to sell products to sell service
Reside a room refers to the implementation of the national 'anju ( Or, house) Project 'and the construction of housing, Belong to economy is applicable the room category) 。 Household industry experts estimated by reside a room of household orders up to one hundred billion yuan. But this cake looks very tempting, many enterprises 'eat' doesn't feel well, and even some bitterness. Why haier group daily household service co. , LTD general manager Wang Yuefeng in houjie town, has 'billions of reside a room furniture order, are you ready? ' thought on the BBS, in the face of reside a room has become big business, furniture enterprises spell price blindly, the result is no profits, dealers don't make money, service, quality discount discount, brand damage. Wang Yuefeng Suggestions about it, furniture enterprise must from selling products to selling service, must change the existing mode of 'generation', through the specialized division of labor to improve the service level, thus improve the overall competitiveness of the products. 'In fact, in a foreign country will service outsourcing to a third party professional company is already a common practice. 'Wang Yuefeng said. Malignant competition reside a room to live in a cake face lingering haze, open up new markets become the inevitable choice of furniture enterprises. And by the national policy to promote reside a room engineering becomes the new target furniture market attention. Domestic analysis points out that on the 29th of furniture, the cumulative construction urban low-income housing projects more than 3400 sets, basic built more than 2100 sets, which start in 2012, a total of 7. 81 million sets, basic built in 6. 01 million, this means that in 2013 there will be a lot of affordable housing, the small and medium-sized commercial housing market. Household industry experts estimated by reside a room of household orders up to one hundred billion yuan. Reside a room this cake is very big, there is no doubt. 'This cake looks very tempting, but eat a lot of people don't feel good, and even some bitterness. Why is this so? Let us look at the current industry situation. 'Wang Yuefeng analyzes believed that in the face of big business, the main' economic 'brand furniture enterprises, spell price blindly, are developed to reside a room furniture package. The price from 50000 yuan to 30000 yuan, 10000 yuan, moreover introduced a package of less than 5000 yuan. Is the enterprise profit, the final result of dealers don't make money, service discount discount, quality, brand damage. Wang Yuefeng concludes that reside a room the user's demand is an economic and affordable furniture, but most of the enterprises only caught the cheap, lost the guarantee of products and services. And the cause is existing in the industry total generation model '+ service', and completely depend on the dealer's service system. Solid wood furniture brands from selling products to selling services that how to from the traditional selling products to selling services, avoid blindly spell price? Wang Yuefeng cited the case of a related to reside a room: just roll out the affordable housing policy in the country time, various electrical appliances enterprise development as soon as the low price products for affordable housing. In the case of water heater, prices from thousands of yuan to hundreds of yuan, a famous brand launched the water heater of less than 500 yuan. But H electrical home appliances brands did not spell price to follow suit, but the owner of a large number of demand research and interaction. Through interactive found, in fact, it is not only the price of this group focused on, the reasonable use of the space more attention, because of the housing area is relatively small, if the company can save a space he won't care about spend hundreds of dollars. Then, H electrical home appliances brands has developed a series of service solution for the user to save space, such as water heater can be installed in the corner, condole top hidden in the water heater, etc. As soon as the product into the market by the users in affordable housing, and the price is higher than the opponent twice. This is a transition from selling products to sell the service is a typical case, because its behind by professional service. Even embedded pipe must be provided when decorate, hidden hoisting and other professional services, these services could not rely on the general dealers do it. In fact, the same is true with furniture. 'It's not hard to see from the above case, furniture companies to sell products to sell service, must change the existing service mode, raises the service level through the specialized division of labor, thus improving the overall competitiveness of the products. 'Wang Yuefeng stressed that actually abroad service outsourcing to a third party professional company is already common practice; At home, such third party professional service platform also gradually rise, they through marketing outsourcing model, not only can ensure the quality of service, can also help enterprises to greatly reduce the service cost. Relevant tags: brand solid wood furniture
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