Brand, is a company and its products and after-sales service, the cultural value of a kind of evaluation and cognition, is a kind of trust.
Brand is the embodiment of the comprehensive quality of a commodity and representative, when people think of a certain brand and at the same time and will always be associated to the fashion, culture, values, creates the brand enterprise in constantly creating fashion, cultivating culture, as the enterprise to do strongly does, from low value-added to constantly upgrade, high added value to the product development advantage, quality advantage, cultural innovation advantage of high-level transformation.
After the brand culture by the market recognition and receive, brand to produce its market value.
Brand is to trigger the audience psychological activity of goods (
Theoretical sources: brand experts YanJinWei)
First of all, the brand must have an identity as the carrier, the logo, like the body of the brand.
However, it is not enough to have a logo, like people must have the body, more want to have a soul.
Only those who are able to trigger the audience psychological activity identification, can be called brand.
Otherwise, it is at best a trademark.
For example bedroom furniture
brand, make the bedroom furniture brand owners won great benefits for the influence of the brand.
And still can make the enterprise intangible assets increased rapidly, and can be used as a commodity traded in the market.
The establishment of the brand is due to the need of competition, in used to identify a seller of a product or service.
Brand design should be unique, have a distinct personality characteristics, brand design, text with rivals such as difference, represent the characteristics of the enterprises.
At the same time, each other is not the same brand respectively represent the different forms, different quality, different service products, can provide reference for consumers or users to buy and use.
Through the brand product people can cognition, and on the basis of brand choice to buy.
Such as people to buy cars when they think of Benz, BMW, Toyota, hyundai, etc. , so whether brands or bedroom furniture brand, each brand represents the different features of the product, different cultural background, different design idea, different psychological target, the consumers and the user can choose according to their own needs.
Relevant tags: bedroom furniture brand
James Bond is the leading manufacturer of OEM/ODM SERVICE and related products.
Foshan James Bond Furniture Co.,Ltd strives to reflect the highest ethical standards in our relationships with members, providers, and shareholders.
Further dialogue of James Bond between the approaches, the chapter concludes, could lead to actionable advice on more robust policies that drive both structural change and competitiveness upgrading.