Brand enterprise why more expensive than ordinary business furniture

each manufacturer to produce the same product price will be different, the price is much lower than the general manufacturer that the product quality is a problem, or use the low end of the material, if is much higher than general factory price, so the factory or a company must be a big brand of furniture enterprises. Brand enterprise why more expensive than ordinary business furniture? They have what different place?

I think different places is a service, think IT industry associations sometimes a product configuration is better than other companies, but the price is higher than the others, for the simple reason that lenovo's service is very good, very in place, I had a lenovo computer, later is broken ( In the on-site service time) , on the day of a call to their company, the next day they repair, and service attitude is very good, then feel indeed is a big brand. And furniture enterprise also is same, why more expensive than ordinary business furniture brand enterprise is very important that service, to gain a foothold in a competitive market, can only rely on professional services, in addition to launch promotion, completes the service also can add value, thus the quality of the high-end furniture to emerge. At present more mature high-end furniture brand, has established a perfect service system, and are equipped with a special team responsible for operation. Some even besides have perfect service system and team, also equipped with professional furniture accessories design team to provide customers with meticulous service.